What we do
Marketing is creativity mixed with great organisation and planning. That's what we do. We are marketing consultants who specialise in helping small to medium businesses grow. We will look at where you are at, where you want to go, and then we will help you get there. We will work together to understand your business, your brand, your customers and your opportunities and then we will strategise, plan, project manage and execute your marketing plan, right down to the nitty gritty details. We will help get your brand noticed by your customers. All without the marketing BS.
Communication comes in many forms. It also should always start with careful planning. We can help you identify your key customers, segment them, brainstorm how and when you should reach out to them, and then design your communication tools. This can include developing your Customer Relationship Management (CRM) system, drafting content, creating electronic marketing emails, maximising the effectiveness of social media platforms, reviewing and creating websites, inventing blogs and vlogs, and designing brochures and newsletters. Digital, print, merchandising, booths, point of sale, events, advertisements... these are all ways of getting your customers' attention that we can explore.
Working closely with other key contributors is key to almost every business. We are aligned with talented and specialised agencies including photographers, digital and offset printers, event management agencies, promotional product companies, stand/exhibition builders, web designers and creative design agencies. We can work collaboratively with either our, or your, agencies to get you the best results by asking the right questions, giving a solid brief and clear direction, project managing deliverables, meeting milestones and ensuring quality outputs.
Events can often be the pinnacle of your marketing plan. They create a unique face-to-face opportunity to engage your customers in a more meaningful way, either in real life or digitally. It's the conversation that is important. Events bring your customers to you, which creates opportunities to share, collaborate, sell, mingle and thrive... hopefully, all over a glass of bubbles! We can look at the why, how, when, where and what of your event and then promote it and run it from beginning to end.
A key element in effectively communicating with your audience is making sure your graphics send the right message. They need to show your customer, in the blink of an eye, who you are and what you want them to know. We can work on your brand and create a full graphic asset library. We can design your logo, create event invitations, advertisements, brochures, newsletters, website assets, banners, point of sale, EDMs (electronic direct mailers), videos and brand guides. We work with experienced digital and offset printers as well as merchandising and promotional companies for high quality results.